Wednesday, June 29, 2011


From the BPS research blog:

Across four experiments Lei Chang and his team showed that pictures of attractive women or women's legs had a raft of war-relevant effects on heterosexual male participants, including: biasing their judgments to be more bellicose towards hostile countries; speeding their ability to locate an armed soldier on a computer screen; and speeding their ability to recognise and locate war-related words on a computer screen. Equivalent effects after looking at pictures of attractive men were not found for female participants.

The effects on the male participants of looking at attractive women were specific to war. For example, their ability to locate pictures of farmers, as opposed to soldiers, was not enhanced. Moreover, the war-priming effects of attractive women were greater than with other potentially provocative stimuli, such as the national flag. Finally, the men's faster performance after looking at women's legs versus flags was specific to war-related words, as opposed to merely aggressive words.

Now I wonder if level of attraction can alter the strength of effect.....

1 comment:

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