psychology of persuasion.
Now you can use these tips to go forth and spread terribly conceptualised policies, convince your donors that more money will solve that failing project or maybe even convince the local community that your way, is always the right. Whatever ails you, these tools will help. Because at the end of the day, no matter the discourse, you ARE always right. So why not use these wonderful tips to ensure that your peers and the world 'realise' this.